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Highly desirable first issue of Sports Illustrated, published on August 16, 1954. The issue is complete with the three-page fold-out of twenty-seven 1954 Topps insert cards. The cards, which were a special promotion prepared in conjunction with Topps, makes this first issue of all the greater note to collectors. This is an outstanding example of this highly desirable first issue, with no mailing label and minor touches of wear at the corners and along the edges as well as some small areas of imperfection on the cover. A superb collector's item!