"Yogi" Berra proved himself a very capable pitchman, when he signed on to promote the Yoo-Hoo soft drink brand in 1956. Berra's efforts included enlisting some of New York Yankees teammates for endorsements. The most prominent Yankee to participate was Mickey Mantle, who graces the cover of the offered 1958 Yoo-Hoo matchbook. Mantle is seen on the back cover, along with the winning "Me for Yoo-Hoo" slogan. Seen on the front of the pack, is another slogan, "The Chocolate Drink of Champions", centered by a Yoo-Hoo bottle illustration, and the inside of the cover is printed with a mail-in offer for a book titled "The Story of "Yogi" Berra". Housing a full complement of twenty matches, this remarkably well-preserved matchbook dazzles with Nm+ condition quality.

Opening Bid $200.