It was truly an historic time, with future classic rock superstars playing a small venue like the Fillmore. The “show backs” or “calendar backs” are cards that have a listing of upcoming Bill Graham events on the reverse side. These cards were designed to be handed out at the shows or as promotional items in head shops, hip clothing stores, etc., in order to publicize upcoming gigs. Calendar backs are generally harder to find than postcard backs, which were designed to be mailed to the many signed up for the Fillmore mailing list.

 

Overall condition averages EX with some better and some lesser as noted (). Size ranges from 5x7 to 5x8 with a few larger.

 

POSTCARD REVERSE (25)

1966: BG-18 Association/Quicksilver; BG-29 Jefferson Airplane; BG-32 Grateful Dead (VG); BG-34 Capt. Beefhart; BG-37 Grateful Dead/Jefferson Airplane; BG-39 Jefferson Airplane.

1967: BG-45 Grateful Dead/Doors (VG); BG-46 Butterfield Blues Band; BG-48 Jefferson Airplane/Quicksilver; BG-50 Mothers; BG-58 Chambers Bros.; BG-67 Byrds; BG-86 Donovan (NRMT); BG-99 Doors/Big Brother/Airplane (blank, NRMT).

1968: BG-107 Butterfield/Cotton/King; BG-110 Cream; BG-116 Love/Staple Singers; BG-128 Ike & Tina Turner (NRMT); BG-142 Jefferson Airplane; BG-145 Ten Years After.

1969: BG-168 Jeff Beck/Chuck Berry; BG-155 Led Zeppelin (GD); BG-158 Chuck Berry; BG-167 Procol Harum; BG-168 Jeff Beck.



CALENDAR REVERSE (17)

1970: BG-212 Allman Bros/B.B. King; BG-215 (double) The Band/Laura Nyro; BG-217 Country Joe (VG); BG-218 Delaney & Bonnie w/Eric Clapton (VG); BG-222 Grateful Dead Benefit (blank); BG-241 Traffic; BG-251 Van Morrison; BG-252 Leon Russell/Miles Davis (GD); BG-254 Procol Harum; BG-255 Frank Zappa/Boz Scaggs (FR); BG-256 Kinks/Elton John; BG-259 Savoy Brown/Humble Pie; BG-261 Ravi Shankar.

1971: BG-266 Free; BG-278 Mike Bloomfield/Ten Years After; BG-280 Humble Pie; BG-284 Cactus.



HANDBILLS (3)

Aug. 17-19, 1970 Grateful Dead; Apr. 7-9, 1970 Big Brother (VG); Mar. 24, 1971 Grateful Dead. Opening Bid $400.