Lot # 1950: 1930s-1950s Hopalong Cassidy Premium/Ephemera Collection (36)

Reap the fallout from the Hopalong Cassidy sensation, when you harvest this 1930s-1950s premium and ephemera collection (36). Spawned in literature, Hoppy grew into a multi-media, pop culture icon, thanks to dozens of big screen portrayals by actor William Boyd. A savvy businessman, Boyd also filled the role on radio, and in the early days of television, he cleverly risked all he had to acquire the rights to every one of his sixty-six Hopalong Cassidy films. NBC took a shot with one film and won big. Airing of all the Hopalong sagas quickly followed to the home viewing market, and ultimately Boyd created a new show, that became the first ever Western television series. All this success gave rise to a torrent of related merchandise, including the original period items populating this offering. Condition is generally pleasing and several items are reported as rare.

Featured are:

Meadow Gold rare promotional photograph with facsimile signature;

Trilby Poster Hopalong Cassidy & Topper oversized postcard;

Bond Bread premium photograph with facsimile signature;

Early Hopalong Cassidy photograph on heavy stock cardboard with die cut frame;

Dixie premiums (4) different, all very attractive, one with a hole-punch repair;

Bond Bread badge with pinback in exceptional condition;

Samuel Lowe coloring books (10) all in excellent condition: Stagecoach, Rim Rock, Stampede, Stolen Treasure, William Boyd and His Friend Danny, Trouble Shooter, William Boyd Gives a Helping Hand, Out in the Great West, William Boyd and Little Tex, On the Range (Canadian edition);

Bond Bread rare to scarce mini-comic books (3): The Strange Legacy, Brend Brothers Bandits, The Mad Barber;

First National Bank of Meadville Savings Club Member set with certificate, secret code membership card, premium photograph, cover letter, brochure and mailer;

Assorted ephemera (13): Barbara Ann color portrait bread label (very scarce); Barbara Ann Hoppy's Way bread labels (6); Hopalong-Aid beverage mix envelope with mailer; Barbara Ann tag game booklet (small tear at bottom of the spine); Producers small milk cartons (2), one regular, one chocolate (both flattened); Christmas card with announcement card and addressed envelope; Bond Bread unused book cover;