A popular soft drink brand got a boost decades ago from this collection of (4) 1980 7-Up football promos. The citrus-flavored soda paired its "America's turning 7-Up" slogan with multi-sport heroes, capturing the attention of thirsty fans, while creating exciting collectibles in the process. All (4) of the items presented here are printed with player photos and facsimile autographs, and all are crisp, clean (average NM) examples. Featured are: a 19" x 25" Earl Campbell poster; and (3) mail-in coupons with 3" x 4" player photos and adjacent advertising panels, with: Earl Campbell, Pat Haden, and "Hollywood" Henderson. The coupons list eight posters for bottle cap liner redemption with the other five stars being Don Maloney, John McEnroe, Larry Bird, "Magic" Johnson and Dave Kingman.

Opening Bid $50.